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6 article(s) #Beauty

Dressed for success in Senegal

Alia Baré, Owens Ndiaye, Hélène Daba, Mamadou Thiam: these are the new faces of Senegal’s fashion world, and their success stories are inspiring. My Chic Africa caught up with them. Sitting in the garden of her house in Dakar, talking about how she got …

Lillya brings holistic Ayurvedic treatments to Morocco

The traditional Indian medicine of Ayurvda is popular around the world, from Europe to the Americas. Now two sisters have opened Morocco's first 100% Ayurvedic centre. My Chic Africa checked it out. The story starts in Casablanca with Moroccan expat Sanae, …

The Renaissance of African Men’s Fashion

The must-have Ghanaian menswear label Chocolate is embodying the revival of African fashion   Well-cut, short-sleeved shirts, body-hugging garments made from bright or tribal fabrics, and a tell-tale ‘C’ sewn onto breast pockets: the hip label Chocolate …

In vogue, yet not in Vogue

Supermodel Naomi Campbell has fuelled an ongoing debate about Vogue Africa, declaring that Africa should have its own edition of the magazine to acknowledge the huge impact the continent has had on the fashion industry.   ELLE launched a version of its …

Luxury bags “Made in Egypt”

In 2013, the Abdelraouf sisters launched Okhtein, a luxury bag company that has taken both Hollywood and the Middle East by storm. The elegant women’s minaudières (small, box-like handbags) worn in the 1930s have been updated by two sisters from Cairo. Pass…

Valérie Obaze, queen of e-commerce & cosmetics…

In just eight years, this entrepreneur extraordinaire has carved a name for herself in Nigeria, Europe and America by selling her high-end cosmetics online. It all began in 2010, when the Ghanaian-British business woman and her Nigerian husband decided to k…