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4 article(s) #Clothes

African wax print is the new black…

In three years, Panafrica has become the must-have brand for wax print sneakers. Ethical and fair-trade, the European shoe company ploughs much of its profits into Africa - just one of the reasons it’s such a success on the continent. "A responsible label i…

With Khadija Aisha Ba, tradition creates modernity

After studying in France, Khadija Aisha Ba came back to Dakar to become one of the country’s hottest stylists. Her trademark? Mixing traditional and contemporary styles to create unique designs people just can’t get enough of. Respecting the past is the key …

Dressed for success in Senegal

Alia Baré, Owens Ndiaye, Hélène Daba, Mamadou Thiam: these are the new faces of Senegal’s fashion world, and their success stories are inspiring. My Chic Africa caught up with them. Sitting in the garden of her house in Dakar, talking about how she got …

The Renaissance of African Men’s Fashion

The must-have Ghanaian menswear label Chocolate is embodying the revival of African fashion   Well-cut, short-sleeved shirts, body-hugging garments made from bright or tribal fabrics, and a tell-tale ‘C’ sewn onto breast pockets: the hip label Chocolate …