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14 article(s) #Maghreb

African wax print is the new black…

In three years, Panafrica has become the must-have brand for wax print sneakers. Ethical and fair-trade, the European shoe company ploughs much of its profits into Africa - just one of the reasons it’s such a success on the continent. "A responsible label i…

"We add our own touch to create unique designs"

Interior designer Toufik Belaffari defines himself as a mover and a shaker. He doesn’t just create furniture, he creates furniture you want to stroke and gaze at all day. For him, beauty and uniqueness go hand in hand, as he pays homage to Moroccan savoir-fair…

“My Marrakesh, capital of African nightlife”

Stéphane Atlas worked in parliament, before becoming a journalist, a PR wiz and the patron saint of Marrakesh’s upscale dining scene. It’s her face everyone wants to see at their restaurants and parties, and now, after 20 years in the city, she has opened a lu…

Africa beats to the rhythm of Electro

In just three years, the Atlas Electronic festival—held in Villa Janna, an idyllic eco-lodge in the heart of Marrakesh—has become one of Morocco’s most exciting cultural events. Electro music is to millennials what Rock music was to their grandparents: good…

Musée Yves Saint Laurent, an ode to culture

Since it opened next to the Jardin Majorelle in October 2017, the Musée Yves Saint Laurent has become Marrakesh’s must-see museum, an artistic epicentre, where culture is accessible to all. In one darkened room, 50 pieces of exquisite jewellery highlight th…

Lillya brings holistic Ayurvedic treatments to Morocco

The traditional Indian medicine of Ayurvda is popular around the world, from Europe to the Americas. Now two sisters have opened Morocco's first 100% Ayurvedic centre. My Chic Africa checked it out. The story starts in Casablanca with Moroccan expat Sanae, …

When Marrakesh opens its secret doors

Marrakesh is a tourist destination extraordinaire, but unless you have a local to show you around, it can be hard to find its lesser-known treasures. Enter Insiders, whose tours take you off the beaten track in a sidecar. There’s a whiff of exoticism ar…

A wave of well-being in Essaouira

The seaside is no longer the 18th-century port town’s biggest draw. Today, Essaouira is the place to go for wellness treatments. My Chic Africa went to check it out. There’s something in the air in Essaouira. Negative ions, apparently. Those electrically-ch…

Africa’s smart cities

For Africa, the future lies in connected, intelligent cities In Africa, the cities of tomorrow are being invented today. District 2.0, CyberCity, Technology City - whatever their names, the agglomerations of the future are going to be both connected and innov…