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African fashion shines at Sofitel Tour Blanche Casablanca

Published on 21 October 2018

There’s creativity in the air in Casablanca, and we’re not just talking the annual Casamouja street art fest. We’re talking fashion. More specifically, North-African fashion, showcased at the Casa Fashion Show, held at the Sofitel Casablanca Tour Blanche in October 2018.

Casa has always married modernity and tradition with panache, and it did so again on October 6th for the seventh edition of the Casa Fashion Show, set within the sumptuous Sofitel Casablanca Tour Blanche hotel. For the Autumn/Winter 2019 collections, an attentive audience was treated to glamourous shows by brands such as Etro, Oud Paris, Twin Set, Just Cavalli, Pinko, Pronovias and Max&Moi.

Moroccan designers Saad Ouadrassi and Souad Chraibi revisited the evening dress with their usual flowing lines and attention to detail. Talented Tunisian couturier Ali Karoui, nicknamed the new Azzedine Alaia, was a guest of honour, while luxury Moroccan label IO was the event’s official supplier of shoes.

Directed by Kenza Cheddadi and choreographed by Hakim Ghorab, Casa Fashion Show celebrated its 7th birthday with audacity, and an ultra-feminine glam-rock vibe that permeated every inch of the catwalk. To honour today’s women—playful and feminine, strong and sensitive—the Casa Fashion Show asked Shiva Safai to be this year’s ambassador.

The reflection of a multifaceted, avant-gardist society

Safai—a business woman, model and American TV star (engaged to property developer Mohamed Hadid, father to top models Bella and Gigi Hadid)—threw herself into her new role wholeheartedly, both on a social level (supporting the charity, Bonnes Œuvres du Cœur) and artistically (asking one of her fetish designers, Ali Karoui, to show his collections).

To celebrate Moroccan women and promote the Moroccan fashion capital, the Casa Fashion show invited Sylvia Geersen, Camille Ringoir and Julia Courtes to attend, along with Alicia Aylies (Miss France 2017), top model Abla Sofy, and the actress, model and influencer, Patricia Gloria Contreras.