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7 article(s) #Shopping

African wax print is the new black…

In three years, Panafrica has become the must-have brand for wax print sneakers. Ethical and fair-trade, the European shoe company ploughs much of its profits into Africa - just one of the reasons it’s such a success on the continent. "A responsible label i…

Dressed for success in Senegal

Alia Baré, Owens Ndiaye, Hélène Daba, Mamadou Thiam: these are the new faces of Senegal’s fashion world, and their success stories are inspiring. My Chic Africa caught up with them. Sitting in the garden of her house in Dakar, talking about how she got …

Stylished in African kimono

Kimonos with African fabrics ! Why had no one thought of this before? Two of the most easily identifiable things in fashion are the Japanese kimono and the patterns of West-African fabrics. Yet until the Cameroonian artist and designer behind Wafrica, Serge…

Luxury bags “Made in Egypt”

In 2013, the Abdelraouf sisters launched Okhtein, a luxury bag company that has taken both Hollywood and the Middle East by storm. The elegant women’s minaudières (small, box-like handbags) worn in the 1930s have been updated by two sisters from Cairo. Pass…

Azuelos, the gem of Morocco

Who said prestigious jewellery houses had to be in Paris or New York? Some prefer the refinement of Casablanca and the aestheticism of Rabat. For over a century, Azuelos has been combining Moroccan traditions with Western styles to create some of the most b…